Data bases and DLP

Quote from article in eweek: http://www.eweek.com/c/a/Security/DLP-DAM-Share-Common-Data-Security-Objectives/ "Most every security monitoring technology would benefit from DLP content awareness, which is the ability to recognize sensitive content on the fly," said Paul Proctor, an analyst with Gartner."

I completely agree, I believe DLP vendors need to address data bases along with repositories email and endpoints. Furthermore, such solutions should also protect any sensitive information leaving the data base